The One Thing Brands Miss When Working With Influencers

Over the course of the past few years we’ve seen an uptick in the amount of people calling themselves influencers. If you aren’t familiar with the term, according to it is defined as, “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.” Years ago labeling someone an influencer would not have been met with the vitriol it is today. And while some fault lies on the influencers, I believe it is the companies and brands we work with, that also must share some of the blame as well. Working full time in this industry over the past three years I’ve seen how brands continue to miss the mark with influencers but through today’s post I hope I can give some insight into how they can do better.

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