Every time I turn around there’s another meme or instagram square urging everyone to lean into their “side hustle”. And each time I see it – I cringe. Not because I don’t think people deserve to make money and make it in a variety ways, but because hustling didn’t always have such a wonderful reputation. Now slapped with a coat of millennial pink and loved a slew of thin, well dressed women clamoring to tell the world about how they made their “side hustle” a real business, I’m left wondering – how did they gentrify hustle?

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